INTERNAL COMMS TRENDS REPORT

Summary from the TLDR Marketing newsletter

Internal comms teams are entering the new year with stronger foundations and clearer priorities. However, most still feel stretched as expectations outpace resources. Email remains the most reliable and effective channel, measurement continues to lag, and intranets are both the biggest challenge and top improvement priority. Manager communication remains the leading trend, AI is now part of daily workflows, and automation is the next big focus. Teams plan to elevate employee voices, strengthen channel ecosystems, and invest in tools that improve efficiency.