INSTAGRAM IS TESTING A NEW FEATURE THAT LETS CREATORS SHARE EARLY ACCESS TO THEIR REELS WITH FOLLOWERS

Summary from the TLDR Marketing newsletter

A new feature in testing, Early Access Reels, lets creators restrict content to followers for 24 hours. Non-followers see a teaser with a countdown and a prompt to follow. This model incentivizes immediate engagement and builds loyalty by giving followers first-look privileges. Unlike Trial Reels, which exposed content to wider audiences first, Early Access rewards community-building and exclusivity.