HOW DO PEOPLE USE AI ASSISTANTS?

Summary from the TLDR Marketing newsletter

Most AI sessions are short and transactional. The median conversation has 2 turns, and over 80% of sessions stay under 1,000 words. Assistants generate about 60% of all content and produce roughly 1.5x more words than users. Only 35% of sessions show any commercial intent, and the largest share of those are early awareness (10%), while 65% of all sessions fall outside the commercial funnel and focus on tasks like brainstorming (7.7%) and planning (6.5%). A small group of long and complex sessions over 2,500 words accounts for only 4.2% of the total but represents the highest value use cases.