3-STEP FRAMEWORK FOR ACCOUNT-FOCUSED WEBINARS

Summary from the TLDR Marketing newsletter

Focus webinars on a small set of target accounts and build the session specifically for them. Drive attendance with a structured sequence by calling top accounts 3 weeks out, involving a customer co-presenter 2 weeks out, sending the deck 1 week out, and texting key registrants the day before. Use a concise 30-minute format that shares learning, customer results, implementation, and Q&A. Then follow up within 2 hours with recordings, templates, and personalized sessions for target accounts.