TLDR MARKETING 2025-12-08

campaign workflows with Asana.

Try Asana for free →

WARNER BROS DISASTER? NETFLIX INKS DEAL FOR TROUBLED HOLLYWOOD GIANT

Netflix will likely consolidate streaming inventory across HBO Max and its own ad-supported tier, expanding its footprint in premium ad formats. This move will create a new scaled challenger to Disney and Amazon for high-value video ad budgets. It also raises the bar for branded content partnerships, audience targeting, and global reach in connected TV.

WORKING FROM HOME IS HARMING YOUNG EMPLOYEES

Remote work can hinder younger employees' career growth by limiting training, mentorship, and advancement opportunities. Many report missing informal learning and struggling to build visibility with managers. In-person proximity improves skill development, while remote work slows career progress and increases unemployment among recent graduates. As a result, younger workers are spending more time in offices.

3-STEP FRAMEWORK FOR ACCOUNT-FOCUSED WEBINARS

Focus webinars on a small set of target accounts and build the session specifically for them. Drive attendance with a structured sequence by calling top accounts 3 weeks out, involving a customer co-presenter 2 weeks out, sending the deck 1 week out, and texting key registrants the day before. Use a concise 30-minute format that shares learning, customer results, implementation, and Q&A. Then follow up within 2 hours with recordings, templates, and personalized sessions for target accounts.

WINNING BACK CUSTOMERS REQUIRES FIXING WHAT DROVE THEM AWAY

Winning back customers or employees is more effective than acquiring new ones. However, it requires admitting mistakes and proving real change. People leave when gaps form between expectations and experience. Most win-back attempts fail because they rely on generic messages, discounts, or incentives without addressing the root cause. Effective win-backs start by diagnosing why someone left, fixing the issue, owning the mistake, and showing concrete proof of improvement. Outreach should be personalized, returning must feel like an upgrade, rejoining should be easy, and reinforcement after the return is essential.

Try Asana for free →

GEMINI TIP: SELECT MULTIPLE CHROME TABS TO QUERY

OPENAI SAYS IT'S TURNED OFF APP SUGGESTIONS THAT LOOK LIKE ADS

OpenAI paused app suggestions in ChatGPT after users reported that they appeared as ads. These were unpaid recommendations for platform apps, but the execution created confusion. Future brand placements in AI tools will require clear separation from promotional content and stronger user controls.

PRODUCT MARKETING PRIORITIZATION: A FIELD GUIDE FOR DOING LESS, BUT BETTER

Most PMM teams struggle to prioritize because they lack a clear strategy. A solid strategy stays simple, actionable, and flexible. This guide shows PMMs how to set goals, define their role, cut low-value work, and use an Action and Priority Matrix to rank tasks by impact and effort so they focus on quick wins.

MARKETING MISTAKES MADE BY GOOGLE+

Google+ failed because millions of sign-ups did not turn into real use, and 90% of sessions lasted less than 5 seconds. The platform never built emotional pull or a clear identity, and users spent only about 3 minutes/month on it despite more than 200M registered accounts. Over-integration into products like YouTube and Gmail caused friction instead of adoption, and two data leaks that exposed millions of profiles damaged trust. Without creator activity or a core action that kept users returning, the platform could not build habits and ultimately shut down.

NEW RESEARCH: WHAT WE LEARNED FROM ANALYZING 60K+ GOOGLE FAN-OUT QUERIES

Google uses an average of 9.06 fan-out queries per prompt, and 59% of prompts trigger between 5 and 11 queries. Software prompts generate the most fan-outs at 11.7, while Local prompts generate the fewest at 3.79. Fan-out queries average 6.7 words, and 77% fall in the 5 to 8 word range. The most common Ngrams include 2024 or 2025 at 6.26% and reviews at 2.14%, which shows that fresh content, comparison content, and review content are major drivers of what Google chooses to surface.

WHAT ARE MID-MARKET SAAS MARKETING LEADERS PRIORITIZING?

Leaders are focused on pipeline quality, adjusting to AI search, and brand strength.

CANVA'S UNIQUE CANCELLATION FLOW

When users cancel, Canva shows the premium features they used most and how many times they used each one.

WHY YOUR MARKETING ISN'T WORKING

A consistent theme is misalignment between content and distribution.