NEW RESEARCH: WHAT WE LEARNED FROM ANALYZING 60K+ GOOGLE FAN-OUT QUERIES

Summary from the TLDR Marketing newsletter

Google uses an average of 9.06 fan-out queries per prompt, and 59% of prompts trigger between 5 and 11 queries. Software prompts generate the most fan-outs at 11.7, while Local prompts generate the fewest at 3.79. Fan-out queries average 6.7 words, and 77% fall in the 5 to 8 word range. The most common Ngrams include 2024 or 2025 at 6.26% and reviews at 2.14%, which shows that fresh content, comparison content, and review content are major drivers of what Google chooses to surface.