WARNER BROS DISASTER? NETFLIX INKS DEAL FOR TROUBLED HOLLYWOOD GIANT

Summary from the TLDR Marketing newsletter

Netflix will likely consolidate streaming inventory across HBO Max and its own ad-supported tier, expanding its footprint in premium ad formats. This move will create a new scaled challenger to Disney and Amazon for high-value video ad budgets. It also raises the bar for branded content partnerships, audience targeting, and global reach in connected TV.