TLDR Design · OPINIONS & TUTORIALS

IN THE SEA OF SAMENESS

productidentity.co6 min read

Summary from the TLDR Design newsletter

Modern digital design has become increasingly homogeneous due to frameworks like Tailwind and design system templates, which prioritize efficiency over creative authenticity. The shift from craft-focused design to metrics-driven product development, combined with formulaic portfolio structures that reduce design to "problem-solving," has diminished the designer's role and unique voice. Designers need to reconnect with personal taste and intuition, creating space for authentic self-expression that goes beyond imitation and trend-following.