'MINDSHARE' IS THE MOST IMPORTANT B2B METRIC YOU'RE NOT TRACKING

Summary from the TLDR Marketing newsletter

In B2B sales, most decisions are made before the first sales call. Research shows that 94% of buyers purchase from the brand they thought of first. Mindshare refers to the mental presence a brand holds in the minds of ideal customers. It is built through consistent, relevant exposure across content, thought leadership, and PR. A recent campaign by a SaaS company that increased visibility through executive LinkedIn content and industry publications resulted in a 38% rise in branded search and a 19% reduction in sales cycle length.