SPEAK LOUDLY TO CLOSE MORE SALES

Summary from the TLDR Marketing newsletter

A loud tone increases sales and speeds decisions for both new and returning customers. New customers respond best to a loud, energetic voice, which raises purchase likelihood by up to 8% and makes the salesperson seem 26.7% more excited. Returning customers respond best to a loud but calm tone, which raises purchase likelihood by 5.4% and boosts perceived competence by 4.8%. Energetic tones reduce purchase likelihood for returning customers by 3%.