SOL DUSTS OFF THE ARCHIVES IN SUNNY REBRAND

Summary from the TLDR Design newsletter

Sol has launched a refreshed identity aimed at young adults, blending its Mexican heritage with a modern, energetic aesthetic. Created by LOVE with illustrator Tobias Hall, the rebrand introduces a revitalised wordmark, custom typography, updated historical elements, and a brighter palette featuring elevated reds, golds, and new teal accents. Together with an uplifted sun icon and more confident attitude, the redesign delivers a “newstalgic” brand experience that feels both authentic and contemporary.