SMITH & DICTION REBRANDS SUPERHUMAN, FKA GRAMMARLY
Grammarly's rebrand into Superhuman grew from a simple AI-agent brief into a full transformation after major acquisitions and the launch of its AI assistant. Smith & Diction created Hero, a simple character-based logo whose expressive motion helps convey intelligence and adaptability across the product ecosystem. This flexible identity, supported by customised typography and deep product integration, unifies the previously separate brands and strengthens Superhuman's shift from a writing tool to a broad AI productivity platform, helping align teams and attract renewed interest.