ANALYZE WHAT CHATGPT USERS ARE ASKING USING YOUR WEBSITE'S BOT TRAFFIC

Summary from the TLDR Marketing newsletter

Analyzing server logs for ChatGPT-User bot visits can reveal what topics real ChatGPT users are prompting about. This provides a data-driven alternative to unreliable third-party prompt volume estimates. Websites can identify which subjects attract the most AI-driven attention by filtering logs for ChatGPT-User activity and clustering pages by topic using LLMs or vector embeddings. Comparing bot visits with human referral traffic highlights whether content is informative but unengaging or blocked from bot access.