HOW THOUGHT LEADERSHIP ADS DRIVE PLG GROWTH ON LINKEDIN

Summary from the TLDR Marketing newsletter

About 80% of the LinkedIn budget goes to Thought Leadership ads that drive strong PLG signups with minimal CTAs. Edited posts with clear next steps and tested objectives perform best, with Engagement outperforming Reach. Diverse voices, a creator engine, and persona targeting keep content relevant, while frequent rotation prevents fatigue. Next steps include adding visuals for brand recall and featuring more employees, customers, and micro-influencers.