TIPS TO STAY OUT OF SPAM

Summary from the TLDR Marketing newsletter

Deliverability is the main reason outbound email campaigns fail. Keep email infrastructure clean with simple .com domains and properly set up SPF, DKIM, and DMARC. Separate Google and Microsoft inboxes and scale Azure accounts for enterprise outreach. Ramp sending slowly, starting with 35-40 emails per day for Google after a few weeks, and 3-4 per day per Azure inbox. Use a reliable tech stack like PlusVibe with dedicated IPs and validate addresses with a debouncer. Avoid spam words, rotate inboxes, and refresh copy regularly.