ECOSYSTEM IS THE NEXT BIG GROWTH CHANNEL

Summary from the TLDR Marketing newsletter

AI has crowded traditional growth channels, making reach harder. Companies now grow through ecosystems built on trusted partners. This approach links creators, communities, integrations, and customers in a flywheel that builds awareness and credibility. Firms like Supabase, Clay, Lovable, and Gamma scaled fast by turning partners and users into promoters. Ecosystems strengthen every channel through trust and distribution without large teams. Teams should identify trusted partners, set clear collaboration systems, and make these partnerships central to the GTM strategy.