APPLE TV'S NEW SONIC LOGO IS A CERTIFIED BANGER

Summary from the TLDR Design newsletter

Apple TV has introduced a new sonic logo created by Finneas that features warbling electronic sounds followed by three gentle piano notes, offering a more calming alternative to the anxiety-inducing idents common among streaming services. The mnemonic exists in three versions, ranging from one to ten seconds, with the longest intended for theatrical releases of Apple Studios films. Accompanying the audio rebrand is a colorful animated opening bumper, signaling a playful new direction for Apple's typically minimalist design approach.