JDO REFINES JAMESON'S BRAND AND PACKAGING

Summary from the TLDR Design newsletter

Jameson, the world's best-selling Irish whiskey, has unveiled a refreshed identity by JDO that modernizes its look while honoring its heritage. The redesign refines key brand elements—like the crest, wordmark, and bottle design—to create visual harmony across the portfolio, clarify each whiskey's story, and attract both new and loyal drinkers through subtle, character-driven updates.