HOW OWNER.COM 42.2X'D AUDIENCE YOY WITH A 3-WORD STRATEGY

Summary from the TLDR Marketing newsletter

Owner.com, a platform helping restaurant owners grow, increased its audience by focusing on world-class content. The team selects ideas relevant to busy restaurant owners, executes them with high production quality, and scales through a system with specialized roles in scriptwriting, filming, and editing. Every piece is evaluated for usefulness and engagement, with underperforming content canceled after production.