MAKE YOUR BRAND FAMOUS

Summary from the TLDR Marketing newsletter

To build brand recognition, appear where the target audience already spends time and use existing platforms instead of focusing only on owned channels. Survey trends, popular content, and creators to find culturally relevant ideas. Create content that entertains or educates rather than feeling like a sales pitch. Schedule time to explore magazines and social feeds for inspiration and adapt insights to the brand story. Invest in collaborations, podcasts, or co-branded content to reach audiences where they already pay attention.