19M VIEWS IN 48H

Summary from the TLDR Marketing newsletter

Creator “fav_girls02” reached 19M views in 48 hours with a “back to school glow up” series that used a consistent hook and cover image across all posts. Each slideshow focused on a different topic, like hair, skincare, or outfits, while following a simple checklist format. The approach made it easy to replicate, feature other creators, and include subtle product mentions. The key was posting several parts quickly to keep momentum. The format works well for niches such as self-improvement, beauty, and productivity.