DON'T OVER-RESTRICT LIMITED-TIME OFFERS

Summary from the TLDR Marketing newsletter

Overly restrictive limited-time offers can reduce sales by up to 68% compared to no offer at all. Research found that 1-day promotions with normal return policies and flexible navigation lead to higher satisfaction and spending. People spent 56.6% more in a 1-day charity sale but 68.3% less when the offer lasted only 1 hour. Limited-time offers work best when they feel urgent but fair, highlight potential regret, and avoid unnecessary restrictions that trigger psychological resistance.