LESS-IS-BETTER EFFECT

Summary from the TLDR Founders newsletter

A $16 NARS mini concealer costs more than double per ounce than the full size, yet it outsells it. Psychologist Christopher Hsee found that when we judge one thing in isolation, our brains anchor on what's easy to notice, not what's objectively better. A small cup overflowing with ice cream feels richer than a big one half empty. The same logic drives how we buy. A tiny luxury feels premium, a pre-portioned meal kit feels smart, a mini beauty product feels indulgent.