THE 2025 SOCIAL MEDIA SALARY REPORT

Summary from the TLDR Marketing newsletter

Social media compensation is rising most for veterans. Salaries jumped 12% for pros with 12+ years experience, while entry-level pay only matched inflation. B2B specialists earn 10% more than their B2C peers, and those in tech or working in-house at large companies see the highest pay. Titles now matter more - splitting Social Media Manager and Senior Social Media Manager yields a $5K difference in medians.