THE LENGTHS AMERICANS ARE WILLING TO GO TO MAKE EVERY PENNY COUNT

Summary from the TLDR Marketing newsletter

Americans are finding creative ways to stretch their budgets and get more from every purchase. They're diluting cleaners, using smaller portions of products, shopping at discount stores, buying in bulk, and growing their own food. These habits are hitting consumer companies. Procter & Gamble reported a 2% drop in home and fabric-care volume, while private-label sales stayed flat. One household cut its grocery bill from $1,696 to $1,265 by portioning carefully.