TRAFFIC IS NO LONGER A RELIABLE GROWTH METRIC

Summary from the TLDR Founders newsletter

Webflow is treating AI discovery like the new homepage, and the numbers hit hard. 10% of signups now come from LLMs, 91% from ChatGPT, and those visitors convert at 24%, which is six times Google. Rankings reshuffle daily so they measure visibility, comprehension, and conversion while refreshing content fast, mining Reddit, and structuring FAQs.