HOW TO GET 50% INCREASE IN LEADS W/ 1 LINE OF TEXT

Summary from the TLDR Marketing newsletter

A top hospitality school increased lead form submissions by 50% by placing a single authentic testimonial directly above the inquiry form. The quote was short, specific, and paired with a real student photo. This small shift addressed user hesitation at the moment of decision. Rather than investing in a website redesign or new traffic sources, the team focused on trust-building where and when it mattered most to potential leads.