UDEMY'S FROM PLATFORM TO POWERHOUSE MARKETING STRATEGY

Summary from the TLDR Marketing newsletter

Udemy built its growth by turning its business model into its marketing engine. It created a marketplace where instructors promote their own courses, driving organic traffic and lowering acquisition costs. Its SEO-focused strategy and 200,000+ course catalog capture long-tail search demand, while localized pricing and campaigns across 180+ countries make the platform feel personal and accessible. Udemy for Business added a strong B2B arm that targets companies through thought leadership, subscriptions, and success stories, creating sustainable long-term revenue.