HOW TO FIND YOUR WEDGE

Summary from the TLDR Founders newsletter

Startups die trying to build everything at once. Founders hear “go after a big market” and start designing the Maximum Viable Product, a sprawling vision that burns time, cash, and morale before it ever meets a customer. The smarter move is finding your wedge: one tightly scoped problem your small team can solve better than anyone else. Amazon started with books, and Facebook started with college photos. Each nailed a small problem and earned the right to expand.