HOW TO: BUILD A CONTENT AUDIT ASSISTANT WITH SCREAMINGFROG AND AI

Summary from the TLDR Marketing newsletter

A guide to building a content audit system with ScreamingFrog, Claude, Zapier MCP, and Google Analytics to identify opportunities to improve existing website content. AI cannot perform a full audit but can support human analysis by combining data from crawls, performance metrics, and SEO tools to highlight underperforming pages. The process involves setting up a structured workflow connecting these tools through Zapier, running site crawls, exporting data to Google Sheets, and using AI prompts to find content improvement opportunities. AI should be treated as an assistant rather than a practitioner. It requires continuous refinement to produce reliable results.