WHAT'S WORKING IN GTM RIGHT NOW

Summary from the TLDR Marketing newsletter

85% of enterprise sellers still rely on spreadsheets, with only 5% using CRM. Companies use an average of 5 core GTM channels plus 5.5 experiments. Common channels include LinkedIn (66%), SEO (53%), and warm outbound (48%). AI search and intent-based outbound are growing fastest at 51% and 45%. Early-stage companies succeed with founder-led channels, mature companies with scalable channels like conferences and paid ads. AI tools like ChatGPT are widely used, but impact is mostly in outbound, market intelligence, and content marketing. Emerging tools like Clay, Lovable, and n8n help teams run technical workflows and intent-driven campaigns.