THE B2B BUYING EXPERIENCE WITH AI: WHAT CHANGES? (WEBINAR)

Summary from the TLDR Marketing newsletter

As buyers use AI to research, compare, and decide before speaking with sales, marketing teams must adapt strategies, KPIs, and structures. This session will discuss faster buyer behavior, the merging of marketing and sales, and how “AI-readiness” is becoming central to GTM strategy. It's free to register and will take place on October 30 at 10 AM PDT.