ARTICULATING DESIGN DECISIONS

Summary from the TLDR Design newsletter

Designers often struggle to defend their work when stakeholders ask tough questions, typically due to failing to adapt design processes to specific projects, lacking data-driven evidence, avoiding regular feedback, or using jargon instead of business language. The solution involves documenting decisions throughout the process, gathering relevant evidence, exposing work to frequent feedback, and connecting design choices to business metrics and KPIs. Success requires emotional detachment from one's work, strategic adaptation of design methods rather than rigid process adherence, and communicating in terms that resonate with the audience's priorities.