YOUR PRICING IS (PROBABLY) BROKEN

Summary from the TLDR Marketing newsletter

Most pricing models have limitations, but a full overhaul is usually unnecessary. Flat-rate pricing restricts expansion, seat-based models lose effectiveness in leaner, AI-driven teams, and usage-based pricing introduces forecasting challenges. Hybrid approaches can offer flexibility but often add complexity for both buyers and internal teams. Many companies address these issues by layering in premium tiers, usage thresholds, admin controls, and aligning incentives with realized usage. In enterprise settings, usage-based expansion can be successfully added to core pricing to increase wallet share.