SOULLESS SOCIAL

Summary from the TLDR Marketing newsletter

Meta's Vibes and OpenAI's Sora are flooding platforms with endless, personalized videos that risk replacing authentic creativity with algorithm-driven output. These tools deepen the attention economy by maximizing screen time while worsening issues like loneliness, burnout, and reduced critical thinking. Even with safeguards such as likeness controls in Sora, the spread of deepfakes and misleading media blur the line between reality and fabrication.