SAM'S CLUB SHOWS HOW IN-STORE RETAIL MEDIA SHOULD REALLY WORK

Summary from the TLDR Marketing newsletter

Sam's Club turned in-store retail media into a scalable system by uniting technology, data, and operations. Its Member Access Platform connects events, in-club displays, and digital tools through closed-loop measurement that tracks member behavior to purchase. Activations like “Race to the Club” and Scan & Go ads prove how physical spaces drive sales and engagement.