BUILDING OUTBOUND FROM SCRATCH: A FOUNDER'S PLAYBOOK

Summary from the TLDR Founders newsletter

Three weeks perfecting cold email copy. Zero emails reaching inboxes. Salesmotion learned outbound the hard way - messaging doesn't matter when everything bounces to spam. Once they fixed deliverability, the actual sequence became clear. Build your account list first, maybe 200 companies that look like your best customers. Then work on infrastructure - validate emails, warm domains, send 10 per day max while you test. After that works, test messaging in small batches against specific personas. Track who responds from your target accounts, not just total replies.