WALMART IS INCORPORATING CHATGPT INTO ONLINE SHOPPING. HERE'S HOW.

Summary from the TLDR Marketing newsletter

Walmart is partnering with OpenAI to integrate ChatGPT into its online shopping platform, allowing customers to search for products, receive recommendations, and complete purchases through AI-powered chat. The collaboration will also use OpenAI's Instant Checkout to let shoppers buy items directly within the chatbot. Walmart said the system will become more proactive as it learns customer preferences, aiming to make shopping faster and more personalized. A Coresight Research survey found 64% of consumers already use, plan to use, or want to use generative AI for shopping, and 29% are more likely to shop on sites with an AI chatbot.