DOES TRENDJACKING WORK?

Summary from the TLDR Marketing newsletter

Trendjacking can deliver short-term brand relevance when it reflects the values and behaviors of your audience. Before joining a trend, ask whether it fits your brand's industry and whether your audience will care. Arby's capitalized on the viral sea shanty moment on TikTok to promote its fish sandwich, combining cultural relevance with humor. Strategic use of trend hashtags helped extend its reach.