“EVERYWHERE, EVERY DAY” – WHY FOOTBALL CLUBS ARE TURNING TO CUSTOM TYPE

Summary from the TLDR Design newsletter

Football clubs are increasingly using custom typography alongside traditional crests to express identity, heritage, and community. From New York City FC's subway-inspired typeface to Dallas Trinity FC's monument-based designs, FC Basel's evolving seasonal fonts, and Tottenham Hotspur's remastered type, bespoke lettering now serves as a cultural and emotional bridge between clubs and fans—flexible, ever-present, and deeply tied to place and pride.