HOW BRANDS ARE USING ILLUSTRATION TO TELL THEIR STORIES IN 2025

Summary from the TLDR Design newsletter

Illustration is becoming a powerful tool in branding and advertising, offering brands the ability to create imaginative, authentic worlds that photography can't match. From Nissan's cinematic animation and Costa Coffee's festival art to HOFF's fashion collaboration, Tesco's illustrated packaging, TfL's community campaign, and Opihr Gin's papercraft storytelling, 2025's standout projects show how illustration fosters creativity, authenticity, and emotional connection—turning campaigns into experiences rather than mere advertisements.