TLDR Marketing · STRATEGIES & TACTICS
HOW TO ANNOUNCE YOUR $3M SEED ROUND IN STYLE
Summary from the TLDR Marketing newsletter
Memelord.com raised $3M and turned its funding announcement into a viral campaign that showcased its AI video software's creative power, generating over 1M views from a $300 video. The founder made the video himself using the platform, then had the entire team create their own, proving anyone could make professional-quality AI movies. The strategy focused on three ideas: treating AI as a storytelling tool rather than “AI slop,” sharing personal founder stories to build connection, and treating every day as a launch day instead of relying on one big reveal. The campaign drove continuous signups and positioned Memelord.com as a creative, scrappy, and community-driven brand.