FACEBOOK ADDS FAN CHALLENGES, CUSTOM BADGES FOR CREATORS

Summary from the TLDR Design newsletter

Facebook is introducing fan challenges that allow creators to prompt followers to create reels or posts in response, with submissions ranked on a leaderboard based on the number of reactions. The platform will also enable creators to customize "top fan" badges that appear next to the names of their most engaged followers. Meta tested fan challenges over three months, generating 1.5 million entries, as it pushes to make Facebook more creator-focused despite being better known for community groups and AI-generated content.