OPENAI'S FIRST BIG CHATGPT CAMPAIGN SIGNALS A NEW ERA
OpenAI launched its first large-scale brand campaign, showcasing everyday moments where ChatGPT quietly helps people achieve goals, framed as “everyday magic” rather than a tech spectacle. Shot on 35mm film with an intimate, human-centered style, the campaign reflects ChatGPT's growing role in daily life, timed alongside the rollout of its new Pulse feature for real-time updates.