KEEP VIDEO ADS UNDER 10 SECONDS

Summary from the TLDR Marketing newsletter

Video ads that are 10 seconds or shorter drive stronger results at a lower cost than longer ads. In a study of 59,988 TV ad airings and 25,000+ Facebook ad impressions, ≤10 second ads generated 3x more engagement on Facebook, up to 40% more website traffic on TV, and similar sales compared to longer ads. Shorter ads would also save $285,300 in airtime and generate 192,000 more site visits if aired 100 times on TV instead of 15 second ads. Effectiveness increases when brands are mentioned early, with traffic rising 34.1% compared to waiting until the end.