HOW TO SUCCEED IN A ZERO CLICK WORLD

Summary from the TLDR Marketing newsletter

Many brands still optimize for SEO or REO while AI assistants give binary outcomes where a brand is either cited or invisible. For example, a press release can be ignored by ChatGPT if it is not structured correctly, even if it ranks well in Google. A better approach is to create schema-rich FAQs, semantic headlines, and backlinks to authority pages while earning mentions in media and forums. This ensures AI systems recognize the brand and include it in answers, not just rank it on a page.