TLDR Marketing · NEWS & TRENDS

HOW PEOPLE USE CHATGPT

nber.org53 min read

Summary from the TLDR Marketing newsletter

This report analyzes ChatGPT's global adoption, usage patterns, and economic impact. Users under 26 and women now make up a large share, with adoption fastest in low and middle-income countries. Non-work queries account for 70% of messages, mostly on Practical Guidance, Writing, and Seeking Information. Writing dominates work use, often modifying existing text, supporting decision-making and productivity in knowledge-intensive jobs.