HOW TO SEND POST-PURCHASE EMAILS AT THE RIGHT TIME

Summary from the TLDR Marketing newsletter

Many brands send post-purchase emails at the wrong time, reducing relevance and impact. For example, ASOS sent a review request before a customer even tried the products, missing the chance to align messaging with actual behavior. A better approach is to use order and return data to trigger automated flows. When multiple sizes are purchased, mark the order as high return likelihood and delay review emails until returns are processed. This ensures post-purchase emails are timely and more likely to drive engagement.