WHY DIFFERENTIATION IS KEY TO YOUR CONTENT AND HOW TO NAIL IT

Summary from the TLDR Marketing newsletter

To create strong content, start by identifying unique qualities that make you stand out and drive your top clients to buy, rather than generic table stakes like “great service”. Form a small cross-functional team, gather input from leaders, employees, and loyal customers, and list all potential differentiators. Remove anything common, expected, or boring, then narrow to 3 memorable differentiators. Use these consistently across all content, including blogs, newsletters, webinars, and social media by highlighting why they matter, why generic traits do not, and how they impact clients, applying them throughout the funnel from awareness to conversion.