SIMPLE LINKEDIN ADS STRUCTURE

Summary from the TLDR Marketing newsletter

Set up 3 campaign groups: TOF, MOF, and BOF. TOF builds audiences with thought-leader videos, normal videos, or single-image ads for retargeting. MOF nurtures warm leads with zero-click ads, ungated case studies, or video testimonials to build trust. BOF drives demos, leads, or signups using single-image ads to lead forms, conversation ads, or direct-to-calendar landing pages. Focus each campaign on one objective and a single ideal customer profile to keep targeting simple.